Google comes out with a new way to optimise Videos for search

Google has rolled out a new way as well as an approach to optimise videos for search results when they are published on a creator’s own website rather than YouTube.

It is now easier and simpler for publishers to markup their video recordings for the ‘key moments’ rich snippet, which permits searchers to navigate directly to certain video segments.

This is easily accomplished and refined with a YouTube video, as it just requires adding timestamps to the video description.

Previously it was trickier when the video was uploaded to a creator’s website, because the website owner had to manually label each segment.

Now, all website owners have to do is tell Google the URL pattern for skipping to a particular timestamp within a video.

Google will then, at that point use Artificial Intelligence (AI) to identify key moments in the video, and display links directly to those moments in search results.

This capability, called SeektoAction, was announced earlier at Google I/O and has been in beta for a while.

Google is moving the feature out of beta, extending support to any website that publishes videos.

Here is more about SeekToAction and how it can be utilized to improve and enhance the visibility and perceivability of video recordings in search results.

More About SeekToAction Video Markup

SeekToAction markup can be applied to video recordings like other type of schema.org structured data.

Here is an example of what the code looks like:

• There are a couple of things website owners need to remember when utilizing the SeekToAction video markup:
• Your URLs must have the ability to deep link into some point other than the beginning point in the video. For instance, http://www.example.com/example?t=30 starts 30 seconds into a video.
• VideoObject structured data should be added to a page where users can watch the video.
• Use SeekToAction markup on every page of the video, where you would like Google to automatically identify key moments.
• To automatically identify key moments in your video, Google should have the option to fetch your video content files.
• The total video duration should be at least 30 seconds.

The video must include the required properties that are listed in the VideoObject structured data documentation.

Google adds that the SeekToAction markup is markup only applies to video recordings embedded on one’s own website. This markup is not supported by any other third-party platforms.

On the off chance that website owners like to identify key moments in a video the old way, instead of allowing Google automatically to identify key moments, the Clip markup can be utilized instead of SeekToAction.