Google has recently released a new article on the Google Merchant Help Center that provides a detailed overview of the new shopping annotations and badges that are available for ads and free listing.
According to Google, these new shopping annotations and badges are additional information that can be displayed on your free listing product cards and shopping ads. These new features will help your products to stand out and can also improve the performance of your offers.
How does it work?
Google automatically selects the annotations and badges to display based on their relevance to customers and to improve free listing and shopping ads performance for merchants.
Whenever a customer clicks on a product listing, the additional information will be displayed in the product viewer. However, for businesses eager to leverage these insights, ensuring that product data is complete and accurate is essential.
A Note from Google
In the article, Google has also added a note that mentions some key aspects for merchants to take care of. Here’s what Google has mentioned;
- Providing complete information for your products does not guarantee that an annotation will be displayed.
- The visibility of some annotations depends on the device type, specific surface, and specific countries.
- Annotations can be adjusted in the future as Google updates its tools to enhance customer and merchant experience.
Key Annotations and Badges
- Price Drop- Displays a new price tag with the original price of the product for customers to view the price difference.
- Free and Fast Shipping- Allows you to showcase products that can be shipped with fast or free delivery.
- Pickup Later- Indicates that an option to pick up a product at a local store nearby within a specific area is available.
- Promotion- Allows you to display special offers for your product (for example, free shipping or 50% off).
- Top Quality Store Badge- Improves the confidence in users to buy products from you by reflecting your commitment to quality.
Benefits of New Annotations and Badges
The new annotations and badges released by Google offer several benefits to both merchants and their customers. Some of the prominent benefits are as follows;
- Increased Transparency
Badges like “Return Policy” and “Estimated Delivery Date” reflect transparency and increase confidence in customers.
- Localized Relevance
Annotations such as “Pickup Today” and “Regional Availability” show that your products are available at the user’s location, improving reach and sales.
- Dynamic Selection
Google dynamically choose the annotations to display with products based on specific device type, location, and platform.
What’s Next?
These new shopping annotations and badges released by Google are going to help merchants and advertisers to optimize their campaigns as well as stay competitive in the evolving e-commerce landscape. Also, they will contribute to enhancing the experience for customers shopping for products online.