Google says that Link Exchanges are against its guidelines

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A question and answer dialogue has been found interesting, between an SEO and Google’s John Mueller on last Friday’s hangout. The answer to the question for most of you is self-evident and obvious, exchanging for a link is against Google’s guidelines, yet it seems some may think it is not in the event that they are topically relevant.

The question was asked at the 9:28 mark into the video and it goes to and fro for just about three minutes. Here, heads up, the play button should jump you right to where the question starts:

Here is the transcription if you do not want to watch it:

SEO Asks: Actually, my question is related to link exchange. Up to what extent is it permissible to exchange the links or not considered as spam. Suppose I have been outreaching to their websites from my rivals, have taken the website links. So, fundamentally as a human tendency, we want something in consideration. So, at whatever point I exceed them so they additionally ask interface in return. So, what are the best practices with regards to backlinks, exchanging the backlinks.

John Mueller Answers: So, a link exchange, where the two sides are similar to, you link to me and accordingly I will link back to you, sort of thing, that is basically against our webmaster guidelines. So, that is something where our algorithms would take a gander at that and attempt to get what’s going on here and attempt to ignore those links. Furthermore, if the web spam team were to take a gander at it, they would likewise say well this is not okay. What’s more, if this is most of the links to your website like this, then they may apply manual action. So, that is something, I would avoid and keep away from.

SEO Asks: Even it is topically relevant though?

John Mueller Answers: It doesn’t matter. It doesn’t matter if it like topically relevant or on the other hand if it’s kind of a useful link. If you are doing this systematically, we feel that is a bad idea because like from our point of view, those are not natural links to your website, they are only because like you are doing this deal with the other side.

SEO Asks: What this comes under natural backlinks like, we have to create the quality content naturally individuals will give us link that is just natural or something because.

John Mueller Answers: That’s basically the thought behind sort of natural linking. According to our perspective, it’s fine to contact individuals and tell them it is like by the way in which I have this extraordinary content and perhaps it’s something that you would appreciate for your website as well that is generally fine. However, anything beyond that where you are saying like well you should link to me like this or you should pay me cash or I will pay you cash for this link or I will exchange something for this link. That is all something that from our perspective would make this an unnatural link. So, giving it to individuals and then promoting it, and saying like here’s incredible content and they link to you that is perfectly fine. Providing it and saying like I will do an exchange on the off chance that you give me a link that is something that we would consider unnatural.

That is to say, on the off chance that you look the Google guidelines, they say “excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for cross-linking” is against the guidelines – it spells it out.

It reminds me of whenever I see an SEO fight about a guideline, that may be being used by that SEO, they search for approaches to say that the manner in which they do it is okay because of this or that. Be that as it may, truly, they are likely wrong. SEOs are humans, and the humans sometimes make up theories that fit their agendas. Does it work for ranking purposes? Indeed, that is a different question. But, is it against Google’s guidelines, that isn’t something individuals can question here.

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Google says that Link Exchanges are against its guidelines

A question and answer dialogue has been found interesting, between an SEO and Google’s John Mueller on last Friday’s hangout. The answer to the question for most of you is self-evident and obvious, exchanging for a link is against Google’s guidelines, yet it seems some may think it is not in the event that they are topically relevant.

The question was asked at the 9:28 mark into the video and it goes to and fro for just about three minutes. Here, heads up, the play button should jump you right to where the question starts:

Here is the transcription if you do not want to watch it:

SEO Asks: Actually, my question is related to link exchange. Up to what extent is it permissible to exchange the links or not considered as spam. Suppose I have been outreaching to their websites from my rivals, have taken the website links. So, fundamentally as a human tendency, we want something in consideration. So, at whatever point I exceed them so they additionally ask interface in return. So, what are the best practices with regards to backlinks, exchanging the backlinks.

John Mueller Answers: So, a link exchange, where the two sides are similar to, you link to me and accordingly I will link back to you, sort of thing, that is basically against our webmaster guidelines. So, that is something where our algorithms would take a gander at that and attempt to get what’s going on here and attempt to ignore those links. Furthermore, if the web spam team were to take a gander at it, they would likewise say well this is not okay. What’s more, if this is most of the links to your website like this, then they may apply manual action. So, that is something, I would avoid and keep away from.

SEO Asks: Even it is topically relevant though?

John Mueller Answers: It doesn’t matter. It doesn’t matter if it like topically relevant or on the other hand if it’s kind of a useful link. If you are doing this systematically, we feel that is a bad idea because like from our point of view, those are not natural links to your website, they are only because like you are doing this deal with the other side.

SEO Asks: What this comes under natural backlinks like, we have to create the quality content naturally individuals will give us link that is just natural or something because.

John Mueller Answers: That’s basically the thought behind sort of natural linking. According to our perspective, it’s fine to contact individuals and tell them it is like by the way in which I have this extraordinary content and perhaps it’s something that you would appreciate for your website as well that is generally fine. However, anything beyond that where you are saying like well you should link to me like this or you should pay me cash or I will pay you cash for this link or I will exchange something for this link. That is all something that from our perspective would make this an unnatural link. So, giving it to individuals and then promoting it, and saying like here’s incredible content and they link to you that is perfectly fine. Providing it and saying like I will do an exchange on the off chance that you give me a link that is something that we would consider unnatural.

That is to say, on the off chance that you look the Google guidelines, they say “excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for cross-linking” is against the guidelines – it spells it out.

It reminds me of whenever I see an SEO fight about a guideline, that may be being used by that SEO, they search for approaches to say that the manner in which they do it is okay because of this or that. Be that as it may, truly, they are likely wrong. SEOs are humans, and the humans sometimes make up theories that fit their agendas. Does it work for ranking purposes? Indeed, that is a different question. But, is it against Google’s guidelines, that isn’t something individuals can question here.

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