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Both Microsoft (Bing) and Alphabet (Google) reported earnings last night and both had pretty big uplifts with their search advertisement sales and earnings. Microsoft was up 17 % for its search advertisement revenue category and Google was up 32 % for its search advertising revenue category, year-over-year.
“Search advertising revenue excluding traffic acquisition costs increased 17 percent (up 14 % in constant currency),” according to the Microsoft earnings release. I’m not seeing the dollar breakdown here; if you do, please let me know. In pre-market trading, Microsoft shares are down 6.08 (2.32 %).
Google saw a 32 % increase in revenue from $33,763 million in the quarter ended March 31, 2020, to $44,684 million in the quarter ended March 31, 2021. That’s big, and Google’s total earnings increased by 34% year over year. In pre-market trading, Google’s stock is up +124.45 (5.39 %).
Both Microsoft (Bing) and Alphabet (Google) reported earnings last night and both had pretty big uplifts with their search advertisement sales and earnings. Microsoft was up 17 % for its search advertisement revenue category and Google was up 32 % for its search advertising revenue category, year-over-year.
“Search advertising revenue excluding traffic acquisition costs increased 17 percent (up 14 % in constant currency),” according to the Microsoft earnings release. I’m not seeing the dollar breakdown here; if you do, please let me know. In pre-market trading, Microsoft shares are down 6.08 (2.32 %).
Google saw a 32 % increase in revenue from $33,763 million in the quarter ended March 31, 2020, to $44,684 million in the quarter ended March 31, 2021. That’s big, and Google’s total earnings increased by 34% year over year. In pre-market trading, Google’s stock is up +124.45 (5.39 %).