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What extra Twitter features will you be willing to pay for to improve your in-app experience? Twitter sent out a survey to some users last July that asked this the exact question, as well as a list of possible paying tools that it may consider offering and the company has been designing its latest collection of subscriber options in response to those responses.
According to a new finding by software researcher Jane Manchun Wong,
Twitter will soon look to launch ‘Twitter Blue,’ which will allow users to pay a monthly fee of $2.99 to access a variety of these next-level Twitter features.
As seen in this screenshot shared by Wong, Twitter Blue will offer users access to new tools including Collections for Bookmarks, which would allow users to organize their saved tweets into subject folders, as well as a ‘delete tweets’ feature, which would allow users to retract their tweets within a certain timeframe after posting. This isn’t exactly tweet editing, but it will give you another way to double-check and fix mistakes in your tweets. Is $3 a month worth it? Wong also points out that this isn’t the only option:
“Twitter is also developing a tiered subscription pricing model, with one tier offering more premium features than the other. Premium experiences, such as clutter-free news reading (Twitter recently acquired Scroll), could be enjoyed by users on higher-priced levels, for example.”Scroll, which Twitter purchased earlier this month is a service that allows users to pay a single subscription the fee to Scroll, which is then applied to each individual article they read from partner sites, allowing users to circumvent paywalls and remove in-content advertising without having to subscribe to each publication separately.
Scroll then distributes the payments from your Scroll subscription to the websites that are most important to your operation. Wong believes that this will be merged into a separate tier – say, ‘Twitter Red’ or ‘Twitter Green,’ with each having a different level of access to these add-on functions. So, what other features may be available to entice these new Twitter subscribers? Twitter sent out a survey in July of last year, asking for user input on possible subscription options.
The following are some examples of potential add-ons:
- Within a 30-second range, you can undo your sent tweets.
- New ways to personalize your Twitter profile presentation with custom color options
- Advanced video publishing software – The ability to embed much longer videos in tweets.
- Profile badges – A badge with a connection to your company or employer.
- Auto-response options – The ability to use auto-response options in your tweet responses.
- More information about your tweet interaction and dialogue around your Twitter handle with social listening.
- Surveys about your Twitter advertising – A way to get more feedback on your ads by conducting surveys.
- Custom stickers and hashtags – Build custom stickers and emoji-linked hashtags with the ‘hashflag’ function.
- Job postings – Lists of job openings that are optional.
- Administrator position management – New options for defining how your employees and contractors can handle your Twitter account.
- Some accounts enlightenment – Improved analytics, including the ability to view all of your previous reactions to any account.
- More Twitter training courses and tools can be found in the education section.
So, based on this, it appears that a professional-focused ‘Twitter Red’ subscriber tier may be created, with more resources to help social media marketers better manage their tweet operation, including additional performance insights and new customer feedback tools. This may be worth the extra investment, though charging for on-profile badges or even business account software may be another factor to consider. Twitter also provided a sneak peek at its in-development profile badges and tools for companies, as it sought additional input from future brand customers about what it should prioritize.
Fresh, variable display options for goods, applications and other business profiles may be part of this. Which is intriguing, and would introduce a slew of new considerations for your tweet link and promotion choices, particularly because Twitter is also working on new on-platform eCommerce tools, which could be a valuable addition to the mix.
What extra Twitter features will you be willing to pay for to improve your in-app experience? Twitter sent out a survey to some users last July that asked this the exact question, as well as a list of possible paying tools that it may consider offering and the company has been designing its latest collection of subscriber options in response to those responses.
According to a new finding by software researcher Jane Manchun Wong,
Twitter will soon look to launch ‘Twitter Blue,’ which will allow users to pay a monthly fee of $2.99 to access a variety of these next-level Twitter features.
As seen in this screenshot shared by Wong, Twitter Blue will offer users access to new tools including Collections for Bookmarks, which would allow users to organize their saved tweets into subject folders, as well as a ‘delete tweets’ feature, which would allow users to retract their tweets within a certain timeframe after posting. This isn’t exactly tweet editing, but it will give you another way to double-check and fix mistakes in your tweets. Is $3 a month worth it? Wong also points out that this isn’t the only option:
“Twitter is also developing a tiered subscription pricing model, with one tier offering more premium features than the other. Premium experiences, such as clutter-free news reading (Twitter recently acquired Scroll), could be enjoyed by users on higher-priced levels, for example.”Scroll, which Twitter purchased earlier this month is a service that allows users to pay a single subscription the fee to Scroll, which is then applied to each individual article they read from partner sites, allowing users to circumvent paywalls and remove in-content advertising without having to subscribe to each publication separately.
Scroll then distributes the payments from your Scroll subscription to the websites that are most important to your operation. Wong believes that this will be merged into a separate tier – say, ‘Twitter Red’ or ‘Twitter Green,’ with each having a different level of access to these add-on functions. So, what other features may be available to entice these new Twitter subscribers? Twitter sent out a survey in July of last year, asking for user input on possible subscription options.
The following are some examples of potential add-ons:
- Within a 30-second range, you can undo your sent tweets.
- New ways to personalize your Twitter profile presentation with custom color options
- Advanced video publishing software – The ability to embed much longer videos in tweets.
- Profile badges – A badge with a connection to your company or employer.
- Auto-response options – The ability to use auto-response options in your tweet responses.
- More information about your tweet interaction and dialogue around your Twitter handle with social listening.
- Surveys about your Twitter advertising – A way to get more feedback on your ads by conducting surveys.
- Custom stickers and hashtags – Build custom stickers and emoji-linked hashtags with the ‘hashflag’ function.
- Job postings – Lists of job openings that are optional.
- Administrator position management – New options for defining how your employees and contractors can handle your Twitter account.
- Some accounts enlightenment – Improved analytics, including the ability to view all of your previous reactions to any account.
- More Twitter training courses and tools can be found in the education section.
So, based on this, it appears that a professional-focused ‘Twitter Red’ subscriber tier may be created, with more resources to help social media marketers better manage their tweet operation, including additional performance insights and new customer feedback tools. This may be worth the extra investment, though charging for on-profile badges or even business account software may be another factor to consider. Twitter also provided a sneak peek at its in-development profile badges and tools for companies, as it sought additional input from future brand customers about what it should prioritize.
Fresh, variable display options for goods, applications and other business profiles may be part of this. Which is intriguing, and would introduce a slew of new considerations for your tweet link and promotion choices, particularly because Twitter is also working on new on-platform eCommerce tools, which could be a valuable addition to the mix.