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YouTube is all set to roll out a new feature called ‘New to You’, which is intended to assist users with finding as well as discovering content from channels that they have not previously viewed, yet are aligned with their interests based on past viewing behaviour.
The option is primarily focused on maximising viewer engagement, however, it might likewise help creators reach new audiences through targeted exposure.
As you can see here, users of the YouTube mobile application will soon begin to see these ‘New to You’ prompts appear in their top of feed ‘Explore’ proposals. When tapped, users will then, at that point be taken to a listing of video recordings that are outside of their regular recommendations, expanding beyond the normal Explore listings.
Which is an important differentiation – as YouTube explains:
“Explore helps viewers on YouTube discover content in specific verticals, like Gaming or Beauty, or content that’s trending worldwide, but it’s not necessarily personalized to them. in other words, it doesn’t take their specific interests into account. But New to You is unique in that it is personalized to the viewer. So we try to take a balance between things we think you might be interested in plus things that are a bit further afield of what you’d typically watch.”
So, it is like Explore, however more specifically dedicated to uncovering new channels as well as creators to every individual user, aligned to their specific usage interests and behaviour.
For viewers, that could assist them with uncovering totally new channels and niche interests – and preferably, save them on YouTube for even longer – while for creators, it might help them acquire extra openness among watchers who’ll be keen on their content, however would not have discovered them in any case.
How effective the tool is will come down to how great YouTube’s algorithm is at linking up key viewer trends as well as habits, and showcasing new content based on those connections. On the off chance that it’s ready to highlight great stuff that you’d never at any point thought to look for, that could make it a valuable addition, yet in the event that the recommendations are too vague and untargeted, individuals will not be tapping that button excessively.
It’s an interesting experiment in any case, and with such a lot of content to choose from, It makes sense for YouTube to start recommending new content to users, and using its full catalog where possible.
Now, we await the next story where a user has become radicalized after tapping on ‘New to You’ and being drawn into a conspiracy rabbit hole that they never knew existed.
New to You is all set to roll out from this week.
YouTube is all set to roll out a new feature called ‘New to You’, which is intended to assist users with finding as well as discovering content from channels that they have not previously viewed, yet are aligned with their interests based on past viewing behaviour.
The option is primarily focused on maximising viewer engagement, however, it might likewise help creators reach new audiences through targeted exposure.
As you can see here, users of the YouTube mobile application will soon begin to see these ‘New to You’ prompts appear in their top of feed ‘Explore’ proposals. When tapped, users will then, at that point be taken to a listing of video recordings that are outside of their regular recommendations, expanding beyond the normal Explore listings.
Which is an important differentiation – as YouTube explains:
“Explore helps viewers on YouTube discover content in specific verticals, like Gaming or Beauty, or content that’s trending worldwide, but it’s not necessarily personalized to them. in other words, it doesn’t take their specific interests into account. But New to You is unique in that it is personalized to the viewer. So we try to take a balance between things we think you might be interested in plus things that are a bit further afield of what you’d typically watch.”
So, it is like Explore, however more specifically dedicated to uncovering new channels as well as creators to every individual user, aligned to their specific usage interests and behaviour.
For viewers, that could assist them with uncovering totally new channels and niche interests – and preferably, save them on YouTube for even longer – while for creators, it might help them acquire extra openness among watchers who’ll be keen on their content, however would not have discovered them in any case.
How effective the tool is will come down to how great YouTube’s algorithm is at linking up key viewer trends as well as habits, and showcasing new content based on those connections. On the off chance that it’s ready to highlight great stuff that you’d never at any point thought to look for, that could make it a valuable addition, yet in the event that the recommendations are too vague and untargeted, individuals will not be tapping that button excessively.
It’s an interesting experiment in any case, and with such a lot of content to choose from, It makes sense for YouTube to start recommending new content to users, and using its full catalog where possible.
Now, we await the next story where a user has become radicalized after tapping on ‘New to You’ and being drawn into a conspiracy rabbit hole that they never knew existed.
New to You is all set to roll out from this week.